NHU Further Expands Its Fragrance Division! Public Notice on Large-Scale Synthetic Fragrance Project

Recently, Shandong NHU Pharmaceutical Co., Ltd. announced two major expansion projects aimed at further enhancing its production capacity in the fragrance and flavor sector.

Annual Production Expansion Project for 10,000 Tons of Methyl Dihydrojasmonate (MDJ)

• Construction Unit: Shandong NHU Pharmaceutical Co., Ltd.
• Project Name: Annual Production Expansion for 10,000 Tons of Methyl Dihydrojasmonate
• Location: Advanced Manufacturing Industrial Park, Weifang Binhai Economic and Technological Development Zone
• Construction Period: 12 months, scheduled for completion and operation by December 2025
• Construction Details: The project will cover 1,328 square meters and involve the renovation of an existing 5,312 square meter workshop (Workshop 609), adding new equipment such as reactors, distillation columns, and condensers. Through technological upgrades, MDJ production capacity will increase by 5,000 tons and by-product compound fragrances by 500 tons, ultimately achieving an annual output of 10,000 tons of MDJ and 650 tons of compound fragrances.

Annual Production Project for 77,815 Tons of Synthetic Fragrances

• Construction Unit: Shandong NHU Pharmaceutical Co., Ltd.
• Project Name: Annual Production of 77,815 Tons of Synthetic Fragrances
• Project Nature: Renovation and Expansion
• Location: Within the existing premises of Shandong NHU Pharmaceutical Co., Ltd.
• Construction Details: Upon completion, the project will establish a production capacity of 77,815 tons of synthetic fragrances per year.

Company Background

Founded in 2007, Shandong NHU Pharmaceutical Co., Ltd. is a wholly-owned subsidiary of Zhejiang NHU Co., Ltd. Located in the Weifang Binhai Economic and Technological Development Zone, the company primarily engages in the production of pharmaceutical intermediates, APIs, food and feed additives, and fragrances. Its product range includes vitamins, norfloxacin derivatives, and more.

Overview of the Fragrance Division

NHU’s fragrance division primarily produces linalool series, citral series, and leaf alcohol series products, which are widely used in personal care, household care, cosmetics, and food industries. In 2024, this division achieved a revenue of 3.916 billion RMB, marking a 19.62% year-on-year growth, with a gross profit margin of 51.84%.

About Methyl Dihydrojasmonate (MDJ)

Methyl Dihydrojasmonate (MDJ) is an organic compound with a jasmine-like aroma, widely used in fragrance formulations. In 2021, the global market size was approximately USD 140 million and is projected to grow at a compound annual growth rate of 4% by 2026. Chinese manufacturers have rapidly emerged in this field due to advantages in large-scale production and cost efficiency, with NHU and Wanxiang Technology being industry leaders.

 Methyl Dihydrojasmonate structure